|
Previous Articles:
Adjusting Your
Communication Style
Dealing with the Difficult and Challenging Personality
( Published in The Journal of Legal Marketing February 2008 )
Strategies For Success
( Published
in the June 2005 edition Managing PARTNER )
Focused Client Development
Efforts Produce
The Results International Practice Groups Seek
( This article appeared
recently in Strategies - The Journal of Legal Marketing )
Teaching Lawyers To Market The
Firm:
key factors for effective training
( Published in the February
2002 edition of ManagingPARTNER )
Maximizing the Benefits
Making law firm client relationship management work
( Published in the February 2002
edition of ManagingPARTNER )
A Letter From America
( Published in the October 2001
edition of Axiom -
people and business development in the legal profession)
Getting New Business: The
Partners' Role
(This article appeared in the November 2000 edition of the European Lawyer)
Focus On The 80/20 Rule To
Win New Business
(This article appeared in the September 2000 edition of Professional Marketing )
Thoughts For Strategy
(This article appeared in the Winter 1999 edition of Professional
Marketing)
Don't Reinvent The Wheel And
Your Clients Will Love You
(This Article Appeared In The February 1999 Edition Of Professional
Marketing)
Turning Clients Into
Advocates (This Article Appeared In The Winter 1998 Edition Of Professional Marketing )
What Do They Want?
Byron Sabol discusses how understanding the client's purchasing
criteria makes marketing much easier. (This Article Appeared In The May
1998 Edition Of Professional
Marketing )
The "Need" For
Needs Analysis
Byron Sabol comments that there is no reason why service professionals
should not be able to conduct a meaningful conversation beyond their
own practice. ( This Article Appeared In The November 1997 Edition
Professional Marketing )
Who Needs A Network?
( This Article Appeared In The September1997 Edition Of Professional Marketing )
Cutting Through The Total
Quality Maze
Byron Sabol Looks At Quality
Programming Within The Professions
Asking For Business
What is the primary objective of traditional forms of marketing?
Creating brand awareness; client care serving as a resource for fee?
Byron Sabol comments that it is none of the above. (This Article
Appeared In Summer 1997 Edition Of Professional Marketing)
Winners In Today' s Business
Environment
Byron Sabol discusses how professional service firms would benefit by
implementing a practice-wide service strategy (This Article Appeared in
the June 1997 Edition of Professional Marketing)
Good News, Bad News
Byron Sabol discusses how client visitations open meaningful dialogues
between service firms and their clients (This Article Appeared In The
April 1997 Edition Of Professional Marketing)
Putting Your Best Foot
Forward
Effective client presentations will win you new business. Byron Sabol
discusses how professional firms should prepare for these
presentations.( This Article Appeared In The February 1997 Edition Of Professional Marketing )
Serving Clients And Firms Well
Many firms state their commitment to client service while few have a
systematic method for demonstrating it. Byron Sabol discusses strategic
client service planning
(This Article Appeared In The November 1996 Edition of Professional
Marketing)
Needs, Notes, Activity, Results
You have seen this scenario before. A well intended thoughtful new
business development session is held.
(This Article Appeared In Summer 1996 edition of Professional
Marketing)
|
