International Marketing: Capitalizing On New Business Opportunities In Today's Competitive Global Market

One of the most dramatic effects of technology has been to “shrink” the world in which firms conduct business. This presentation provides professionals with strategies for developing or expanding transnational business. Calling upon his 14 years of working for firms in the UK ; 10 years experience in Central Europe; and 25 years experience in the US , Mr. Sabol reviews the methodology to identify realistic international business generation opportunities.