Cross-Marketing is among the highest and most useful partner and other fee earner client development time. When effectively implemented, clients, fee-earners, and the service firm benefit.

  This programming provides a proven and systematic method for expanding relationships with existing clients while increasing work outside current offerings. Issues covered in this program, include:

• Cross-marketing requirements;

• Focusing on the client;

• Increasing client satisfaction;

• Eliminating barriers to cross-marketing;

• Identifying ideal clients for productive cross-marketing;

• Moving from Client Partner to Client Relationship Manager;

• The cross-marketing strategy session agenda;

• Developing cross-marketing client advocates;

• Tracking cross-marketing activity.

Participants : Partners and other fee earners with client contact

Session Length : Adjusted to needs of the firm

Optimum Number Of Participants : Between four and six