Client Feedback Programming - Knowing client attitudes and opinions is vital to retaining existing clients and in securing new business. Existing clients are a firm’s most important business generation asset. By knowing how clients feel regarding the firm’s technical skills and the firm’s service delivery, professional service firms are able to effectively manage client relationships.

Client feedback programming may range from visitations with select clients conducted by one or more service firm executives to written surveys seeking feedback from a wide range of clients. The specific feedback activity depends upon, in part, the objectives of and the commitment from the professional service firm.

While not intended to be a new business generator, certain client feedback programing oftentimes leads directly to new business.

If your existing clients are important to the future of the professional service firm, client feedback programming is an integral part of well managed service firm's strategic growth plan.

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