Industry-Specific Marketing is a pro-active method for identifying new business opportunities with existing clients and with non-clients. This method of business generation provides professionals with a format that stimulates fee earner follow-through, one of the leading impediments to service firm marketing success.

This program brings together those individuals who service clients within a specific industry to achieve the following:

Identify industries that fee earners should be targeting.

Identify existing clients within the industry and develop format for securing additional new business.

Identify realistic non-client prospects within the targeted industry to be pursued for new business.

Make more efficient use of contacts that firm members have with targeted industry members.

Create environment for fee earners to communicate among each other their knowledge of new business opportunities.

Identify specific activities the professionals will take to secure new business.

Manage and monitor fee earner follow-through.

Participants: Fee earners from various practice areas that serve clients within the same industry and fee earners who wish to secure new business within the industry.

Session Length: One Day

Optimum Number Of Participants: Depends upon the number of professionals with a nexus to the specific industry