A firm whose principals are trained to effectively compete in the bidding process can significantly increase new business by effectively responding to Requests For Proposals (RFPs) and through compelling presentations made in "Beauty Contests". The following outlines the training utilized to acquire major new business when formally competing for new business.

Winning The Competitive Bid explores in detail the following important elements for structuring and presenting successful responses to RFPs and for Beauty Contests:

• Developing Successful Strategies;

• Securing Competitive Advantages;

• Differentiating From The Competition;

• Identifying Strengths and Minimizing Any Related Weaknesses;

• Successful Fee Strategies;

• Keys To Successful Writing and Editing;

• Effective Oral Presentation;

• Team Participation Presentation.

Preparing and structuring successful proposal responses and presentations includes an analysis of the RFP, developing a strategy to win the engagement, planning the response/presentation format, differentiating the response from the competition, production of fee proposals, and writing the appealing executive summary.

This training approach has proven highly successful in securing substantial new business from large corporations, smaller emerging firms, and non-profit entities throughout North America and the United Kingdom.

Participants : Professionals and marketing staff receiving Requests For Proposals or are engaged in competitive bidding for new client business.

Course Length : One Day

Optimum Number Of Participants : Between four and eight